This segment came on the heals of the 2020 Presidential Election. The purpose of the segment was to place an emphasis on the importance of celebrating differences in the pursuit of profits.There was so much anger in our country leading up to the elections. And we know that anger is a secondary emotion – the primary emotion is fear. In other words, the source of anger is fear. So, the question becomes, what are we so fearful of as a nation? While we don’t have all of the answers, but the opportunities for perceived differences that are created by a “I” and “me” culture are a part of the defining the problem. The “I” and “me” culture gets in the way of opportunities, which brings us to our conclusion that the more problems that a business owner entertains as a result of these perceived differences, the less profit that business owner will experience.