This segment describes business planning as the secret to success. The alternative to a good business plan is constantly operating in the “whirlwind”.We define the role of Mission/vision and Values as the true north of the organization. We define the business planning work product – Financial Plan, Sales Plan, Marketing Plan, Operations Plan and Management Plan. Organizations with business plans – written goals and objectives – have operations that are 30 times more successful than their competitors. The game on the calendar for 2021 is economic recovery and huge opportunity. Do you have an executable plan to ensure that your company is as successful as possible in the coming year?