People want to be around a winner.
In this segment, we do a Jeff Foxworthy parody with the statement – “you may be surviving if”
…you have no money
…you have no one to help you run the business
…you work “more than 24 hours per day”
…you think that 5% profit is good

We describe thriving as…
…you have so much money that you need a financial advisor
…you are able to take quarterly or semi-annual vacations
…you have work/life balance
…you are winning!

There are only a few levers to pull to move a business from surviving to thriving.